At a Glance
Location: Shelby Township, MI | Industry: Luxury Health & Wellness | The Big Change: Single-page landing to Multi-page UX Hierarchy | Key Integration: Vagaro Booking Widget
Following a name change from "ORA Beauty and Wellness Studio" to ORA Beauty & Wellness Spa, the brand required a professional alignment between its physical presence in Shelby Township and its digital storefront. The objective was to refine the brand identity, update physical signage for the Shelby Township location, and restructure the website to accommodate an expanded service menu.
Visual Alignment & Expanded Reach
The brand’s visual identity was updated to reflect the new "Spa" name while maintaining the recognition ORA had already built.
Design for Reach: The color palette was refined to ensure the website is easy to read for all clients, regardless of their device or lighting conditions. This update ensures the brand is fully accessible, allowing ORA to reach the widest possible audience in the local community.
Physical Presence: These updates were translated into the physical space through new three-section outdoor signage and professional door graphics, creating a consistent look from the street to the treatment room.
Scalable Site Structure
The website was reorganized to move away from a cluttered, single-page service list into a more intuitive, multi-page hierarchy.
Service Discovery: Dedicated pages were launched for new services, including Wellness Therapies with Infrared Sauna, Halotherapy and more, giving these premium services the individual attention they deserve.
Improved Navigation: A new dropdown menu was implemented to organize updated Spa Packages and Couples Services, significantly simplifying the journey for the client.
Optimized Booking Path
To support business growth, the path to scheduling was prioritized.
Seamless Experience: Visual elements and calls-to-action were refined to provide a frictionless transition to the Vagaro booking widget, making it easier for clients to move from browsing to a confirmed appointment.
Search Engine Foundation
The new structure was built to improve ORA’s visibility in local search results. By creating dedicated pages for specific treatments and optimizing the backend metadata, the site is now better positioned to attract new clients searching for wellness services in the Macomb County area.
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