At Evabon, we believe every brand - whether a business, a product, or a television program - deserves a visual identity that tells a meaningful story.
For the new TV program Qëndrim, the client requested that the logo incorporate a circle and a leaf. These elements became the foundation of our design approach.
The letter “Q”, representing the program’s initial, is built within the circle, symbolizing unity and gathering - a space where people come together to share perspectives, ideas, and discussions. The leaf, carefully integrated into the form, adds a sense of renewal and natural flow, while ensuring the “Q” remains clear and instantly recognizable.
Another defining feature is the double-headed eagle, presented in black to highlight strength and connection between the elements. This detail gives the logo a cultural and national dimension, linking it directly to Albanian identity.
The final logo balances clarity with symbolism — a visual mark that reflects Qëndrim’s mission: bringing people together, encouraging dialogue, and honoring cultural roots.
Qëndrim is available for the Michigan Albanian community to watch locally on ACTV YouTube Channel or via ACTV USA Website.
